Small is the New Big for Innovation PR

After taking shots at PR’s biggest blunders, I’d now like to do the opposite. What are the things small businesses do best to achieve great PR outcomes without big agencies or high costs? This week I had a conversation with Michael Docherty, the CEO of Venture2, who pairs entrepreneurial teams with established corporations to co-create and launch transformative innovations or new companies. (He’s recently written a book on the topic, Collective Disruption: How Corporations and Startups ca...